Of course, being published the first time is a wonderful feeling. For a while, the future doesn't matter: the present is everything. You don't care whether your book sells in pallet-loads - after all, you won't have to give back your advance, your parents / children are proud of you at last, and what else matters? You're still heady on the cheap Cava from your (self-funded) launch. Your friends are proud to know you. Your mum is talking about, "My son, The Author". You are still walking into Waterstone's and loudly asking for your own book.
But what next? Or what after the second book of the precious two-book deal is written? Friends are already asking "What are you working on at the moment?" and you begin to realise that everyone expects you always to be "working" on something. Being an author is not just about the glory. (The what?)
No problem - you are writing another book. Surely your publisher will want it, if it's good enough? After all, the list of authors who didn't achieve fame and fortune on their first, second, third, even eighth book is as long as .... ooh, well, long anyway.
Thing is, two things are making that door very heavy nowadays and unless you've got steel-capped boots, you're going to feel the pain.
- Impatience, fuelled by the "bottom line" - nowadays, publishers have to get a faster and more predictable return on their money; they have big overheads, mean share-holders who weirdly expect a profit, and hundreds of writers coming along who might be the next cash cow if you're not. (No offence meant.) Unfortunately, the current climate means that publishers are more often looking for big sellers - and the gap between biggest sellers and the rest is widening. The mid-list is becoming a scary place to be, instead of just the normal authory place to be.
- Damned computers - and Electronic Point of Sale - meaning that because of clever databases like Nielsen Bookscan, your agent cannot massage fictitious life into the pallid sales figures of your first book. Authors used to call themselves "best-selling" if they'd been No 7 on the South Devon Mind Body Spirit List. Now any potential publisher can see exactly how minuscule your figures are. And not be impressed.
Why am I telling you this?
- Because people often ask and I'm one of those people who thinks a question should be answered. (I'd never make a politician.)
- Because unpublished authors often think that those who are published are set up for life - it's not a helpful delusion.
- Because published authors (and you, the moment you are published) need to act to protect those future contracts.
- By understanding the market so as to produce ideas that publishers will want. (While never selling out to commerciality. Oh no.)
- By understanding the market so as to produce hooks, synopses and covering letters that publishers must want.
- By using the market and doing loads of clever things to maximise book sales - there's so much that authors can do. Yes, yes, yes, I will do a post on it, but meanwhile you should take a look at Alison Baverstock's Marketing Your Book - an Author's Guide
- By being the nicest most publishable author ever. Yes, yes, yes - jolly good idea: I will do a post on How To Be a Nice and Very Publishable Author. Using my own extensive experience.
And when you hear this sorry story of hilarious ineptitude, (mostly not by me, of course), you may decide to keep your foot firmly out of the door.