Nicola Morgan, the Crabbit Old Bat, is an award-winning author of around 90 books across many genres. For the last few years, she has given crabbitly honest advice to determined writers, here and in her books, WRITE TO BE PUBLISHED, WRITE A GREAT SYNOPSIS, DEAR AGENT and TWEET RIGHT.
Today I'm speaking at the Society of Authors conference in Edinburgh. My topic is Building an Online Platform and I will first be explaining to the audience that in forty minutes it is impossible to say even a decent fraction of what they need to know, and therefore that I will be putting a small resource list on my blog.
So, here it is! It is only supposed to be a starting point for beginners and to follow on from what I will have said in my talk, but do feel free to add things in the comments.
My own resources
On this blog – on the list of "topics" (righthand menu, beneath "Latest Posts") select "Platforms and pre-publication". You'll find a load of posts there. But, for more coherence I recommend:
Jake Wallis Simons - often hilarious, a very engaging way to self-promote. Great example of what a novelist can do to create an interesting blog. But must be done well - poor humour is worse than no humour.
Jen Campbell – bookseller who got a book deal from her blog (based on the strand "Weird Things Customers Say in Bookshops") but is also an aspiring fiction writer who now has an agent because of the blog.
Alan Rinzler - this post includes some different aspects, such as media and public-speaking
I know my regular blog readers will come up with more useful resources. Meanwhile, as I said today, no one should ever panic about this stuff. It can seem overwhleming at first. Let your platform grow, keep it true to your own personality and allow it to adapt to circumstance. Don't try to do everything; just focus on one or two or three aspects of a platform that you feel you can manage.
But the most important thing to remember is this: it is about networking and community, not shouting about yourself. Be generous to others and people will be generous to you.