I know there are things I could do which would make me sell more books.
- Stop writing so many different sorts; focus on one genre and write lots within it. (There'd be nothing wrong with that but I happen to want to write lots of different things.)
- Or cut back on being a writer and bust a gut to do more marketing. (Because as far as I know there are only 24 hours in a day and I can't stay awake for all of them.)
- Be strictly market-focused, deliberately tailoring the books I write to have a far greater mass appeal, even though those are not the books I really want to write. (Nothing wrong with them but they don't beat my heart.)
- Ask all my friends, family, blog-readers and Twitter followers to write fantastic reviews on Amazon, even if they haven't read my books. (Ugh.)
- Do many more events, and really push my books at them, instead of my usual pathetic, "I've *cough* got some cards here with info about my books, if *cough* *mumble mumble*". (Sigh.)
- Spatter Twitter with BUY MY BOOK messages instead of spending 99% of my time there talking about other things and making friends. (Ugh.)
- Care much less about what people think of me. (Impossible.)
So, not ethics, but what gives you heartsong. I've written about heartsong before. The lack of it made me ill. Being published gave it back to me. So, perhaps you'll say, "So, it is all about you, then?" If I look deep inside, then yes, I think it was all about me. But it's not now. Now it's about books and readers and it's about quality, not quantity. I've come to that conclusion, that resting point. Yes, if a commercial publisher took me on and planned to push my books hard, I'd enter into that energetically, but my self-published books? No, I just can't bring myself to shout any louder. I wouldn't enjoy it.
And that's why I'm fairly at ease with how things are.
Having said that, I wouldn't say no to any of you buying my books and generating some more sales for me! I'm not entirely stupid...