But, what can we do with that 10%? In other words, do I have any suggestions for using Twitter to promote your book without bugging the hell out of people? (And please see How Much Promotion is Too Much for that thorny topic.)
Non-writers, please turn away now. You don't want to know any of this. OK? You go to Twitter to have fun and sometimes chat to writers. You do not go there to be sold to. And this, indeed, is the one question all writers should ask each other before they do any self-promotion:
Is there a single person anywhere on Twitter who has gone there wanting to be sold to? NO. So be very very careful how you do it.But here's what you might do during that 10% time. I haven't done all these things but I know others who have.
- In the lead up to publication, generate excitement by occasionally mentioning publication date or tweeting that you've seen the cover (attach a pic) or something.
- If you are doing a blog tour, once (or at most three times) a day, tweet the link to where you are that day. This is a favour to your blog host as much as anything.
- You could tweet short quotes from your book.
- Consider setting aside one day a week to tweet about your book. For example, Catherine Ryan Howard did #MousetrappedMondays. (For her book Mousetrapped, obvs.)
- If your book has an underlying theme, find the organisations linked to that theme, and get into conversation with them, or about the theme with other interested users.
- CAREFULLY (ie modestly) tweet when you find a review or any other mention of your book.
- Tweet if you get a bad review, too - this shows you as a self-effacing person who can laugh at herself. (Don't be bitter about it and do avoid encouraging anger on your behalf.)
- You could have a Twitter party on launch day. It's cheap and you don't need to dress up! Or buy drinks for anyone...
- Link to any articles you write, on your own blog or anywhere else.
- You could (if you can keep it up) open a Twitter account as one of your characters and tweet in character. However, there's no point unless your character has some followers, so you need to plan this in advance.
- Advertise any events you are doing.
- Have a giveaway or advertise a competition - if you need more space to provide details, explain in a blog post and link to that. Everyone likes a giveaway. Make the deadline really short because otherwise people won't buy the book in case they win it...
And never forget - 10%.
And be nice :)