|A few minutes after the tweets saying I was No 2 in the US, this screenshot shows #lessinterestingbooks at No 1 worldwide
It is a game called #lessinterestingbooks
It knocked Cheryl Cole off (sorry) the No 1 slot. Was way ahead of Ryan (who he?) Giggs. OK, so in the US you probably haven't heard of them - though you would have heard of Cheryl Cole if you'd been able to understand her and she hadn't been removed... Oh, for goodness' sake, I am not here to talk about her.
Here's what happened.
I was on Twitter during my coffee break. (In answer to my husband, who said, "Why weren't you working?") And someone mentioned reading Lord of the Flies. But I briefly misread that as Lord of the Files. And I thought how much less interesting the book would have been if it had been called Lord of the Files.
Such is the incredible profundity of this creative mind. Not that I didn't have a lot more important things to do than becoming No 1 on Twitter, of course.
So, I tweeted: Lord of the Files #lessinterestingbooks
I followed up with something like Jude the Fairly Obvious #lessinterestingbooks
Within seconds, people were joining in. Within about half an hour someone told me that the game was No 2 in the UK trending charts. Soon after, it was No 1 worldwide. Excuse me while I retrieve my jaw from somewhere south.
The world had gone mad. If you searched the phrase #lessinterestingbooks, the tweets in that stream were coming so fast you could barely read them. Twelve hours later they are still coming way too fast to read. I actually think they are getting faster. It is still No 1 in every English-speaking country and varies between No 1 and 2 worldwide as a whole.
And all because I misread Lord of the Flies. Thank goodness for near-dyslexia, eh?
So, apart from a) wasting a bit of time and b) making thousands (hundreds of thousands? Oh, the power!) of others waste some time, what did I achieve?
Hmmm. Some new followers, but I don't go looking for them anyway and i don't measure success on Twitter by number of followers. Some people who might buy my books? Maybe. (Go on - you know you want to!) Fun? Oh yes. Something to blog about? Well, you're here, aren't you? Food for thought? Yup, indeedy. Money? ;((((((((((((
I impressed my family anyway. They never thought I'd be No 1 worldwide for anything.
But so what? Didn't I just waste my time and that of others? Well, not necessarily. One thing leads to another. What that other might be, I don't yet know. (*taps fingers*) The jury is absolutely still out on whether there will be any positive results other than impressing my family. But I didn't do it for that. I did it on a creative whim and if something comes of that then that's the point of creative whims. It's for others to analyse what happened today and what it means for viral marketing campaigns. I found it interesting (intellectually - and I'm still theorising about it, vaguely), inspiring, weird, fascinating, stimulating, confusing and a whole load of fun.
Fun? What, you'd like to join in? Come on....
Animal Allotment #lessinterestingbooks
The Grapes of Mild Irritation #lessinterestingbooks
Jude the Fairly Obvious #lessinterestingbooks
To Slightly Bruise a Mockingbird #lessinterestingbooks
The Slight Peckishness Games #lessinterestingbooks
Mediocre Expectations #lessinterestingbooks
Mein Kampsite #lessinterestingbooks
War and Peas #lessinterestingbooks
Go on - you know you want to! Oh, and let's have a prize - a crabbit bag is on offer for an entry picked at random from comments below. Deadline is midday (UK time) 1st June - publication day of Write to be Published, as if you didn't know...
Edited to add; the game is now also on Facebook.